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The bold creativity of fashion as an art form has spilled over to an equally creative genre of photography loosely called fashion photography. The fashion photographer does not just objectively observe and click the shutter, he or she must create and execute an idea. Fashion photography is an inventive art with many components. One must know how to set the scene, choose the clothing, hair, and makeup, and appropriately articulate the model into the most effective pose. Fashion photography requires constant invention in order to avoid clichés and stay fresh and spontaneous. Great photographers who have shot fashion, such as Avedon, Penn, Horst, Huene, Bourdin, and Newton (among others) have all borrowed heavily and freely from the arts of painting, graphics, theater, and film.